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A Tactical and Practical Guide For Building Your Personal Brand in Today’s World of Work
Last week, I gave two keynotes around the topic of Influence Without Authority and how to stand out in your organization.
During the keynote, I ran a couple poll questions to get a better understanding of the goals of my audience attendees and the idea of building your personal brand stuck out.
One of the questions I asked was, why do you want to improve your influence without authority?
I tallied up the responses to the poll question (N=122) but you can see the response in the chart. The net of it is that many of those in the audience came because they want to improve their own personal brand and gain more visibility within their organization.
This is not necessarily shocking or surprising, as from my own experience this is a question that I get a lot, whether it’s working with young professionals looking to cement themselves in the organization, mid-career professionals who are looking to get to the next level, executives who want to get their voice heard externally, or entrepreneurs who are trying to…