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A common question I get when speaking to students who are interested in pivoting into product marketing is around what they can do to prepare for product marketing interviews in their time in business school. It’s a great question to ask and I believe that the time in business school along with the resources that you have positions you well to gain skills and experiences you need to be a good product marketer once you land a role.
What Do Recruiters and Hiring Managers Look For in Product Marketers?
At the most fundamental level, recruiters and hiring managers want to hire people who have the skills and experiences that will enable them to do the job exceptionally well. Past experience is often a predictor of future performance, and as a result, time and ti recruiters and hiring managers are always going to look for candidates with the skills and experiences of a Product Marketer.
They do this by evaluating your resume, and asking a mix of behavior and technical questions to better understand what skills and competencies you have. From there, they make an evaluation of the skills and competencies they believe are needed to be successful in the role, and if it’s a match, then you’re a fit. (This is an oversimplified answer, but hopefully you understand the direction I am going in.)
For example, if they believe that being an excellent communicator is a key skill of being a product marketer (it is!) they are going to want to know or see examples where…
