How Do I transition into Product Marketing?

One of the most common questions I get is, “How do I transition into product marketing?” I can empathize with the question because it’s one I’ve asked myself. As a former management consultant, I was eager to find the answer, and through some hard work, good fortune, and planning, I was able to make my own transition to becoming a product marketer.

As time went on, I began to get this question more and more, from marketers, management consultants, and MBA graduates. But I’ve also gotten the question from people of diverse business…


In 2019, I made it a personal goal to write a book. Here is what I learned.

On Christmas Day 2018, I decided that I wanted to write a book. This is something that I always wanted to do. I’ve always enjoyed learning and sharing knowledge, and have done so in various forms and outlets, but when it came to a book I never knew what I was going to write about, and wasn’t sure how to get started. I’ve learned that with these types of projects sometimes the best step you can take is just to jump in, so I made it my goal to do it.

Christmas 2018, when I decided to write a book!

Early on, I decided the book would be about…


As an advisor and career coach to many PMM candidates, two of the most common questions I get concern the PMM interview process. Candidates want to know:

  1. what they can expect in the interview and
  2. how they can best prepare.

To answer these questions, I spoke to a handful of PMMs from the Product Marketing Alliance community who recently hired PMMs, as well as PMMs who recently got hired themselves. Based on these conversations and in conjunction with my own best practices, I came up with some actionable tips to help you ace your next interview. (Note: It’s important to…


One common challenge I’ve run into talking with many other Product Marketers is that Product Marketing is really hard to define. For a role which focuses so much on clarity and concision, this is somewhat ironic. While there are many definitions out there (while acknowledging that it will look different everywhere, this is a good baseline to start from Hubspot

Product marketing is the process of bringing a product to market. This includes deciding the products positioning and messaging, launching the product and ensuring salespeople and customers understand it. …


For anyone who has achieved career success, there’s probably a litany of people who helped you along the way, whether it was providing counsel or advice or opportunities to succeed.

Think back for a second — Who gave you your first big career opportunity? The person who took a chance on you? Could you imagine being where you are in your career without that? I know for me, I wouldn’t be where I am today without the help of a handful of people who opened doors for me that I didn’t have access to on my own.

During my first…


While most people understand that that a proactive and engaged approach to career development is important, it’s not something that people intuitively come to understand or grasp, especially without training or guidance. The topic of career development can also be overwhelming, especially if you aren’t quite sure of what you want to do, or where you want to go.

Ideally, organizations would do more to foster career development — teach their employees how to build career development plans, develop clear performance criteria, provide resources for learning and development, etc. The reality is that the bigger burden is on employees.

Career Development
Career Development

The…


If you’ve stumbled across this article, you probably have heard about management consulting, and you may even have a few friends who are management consultants. They may talk of travel, powerpoints, and spreadsheets, but, , what do they actually do all day? How did they become a management consultant?

After spending 5.5 years as a management consultant and having having hundreds of these conversations with hundreds of prospective management consultants, participating in recruiting efforts for all sorts of candidates, and being immersed in consulting recruiting as both a candidate and recruiter, I thought it would be helpful to write a…


For the past five years, I’ve conducted an end of the year review (see 2016 as an example) I find this to be a great opportunity to pause to examine and self-reflect but also to think about what I do in order to make the most of the year ahead. I got the inspiration for this because when I was working as a consultant, I used to do one of these each year to prepare for year end performance reviews and thought it would be a great tool to bring over into my personal life as well. …


Over the past five years, Product Marketing has become an increasingly popular role at tech companies ranging from emerging startups to established tech titans. But the role and responsibilities of a Product Marketer varies company to company. Shyna Zhang knows this well, having launched products and led Product Marketing teams at fast growing startups (Marketo) and large tech titans (Microsoft)

Recently, Shyna left to start a new venture, and we got the chance to talk to her about what she is working on as The Founder of Rigging Academy. During our conversation, Shayna shared her journey to becoming a Product…


Getting a job is just the beginning

Successfully navigating an interview process to get a job is a challenging and arduous process, so it only makes sense to celebrate and breathe a sigh of relief once you land an offer. However, the real challenge begins when you show up on the first day and you are expected to start delivering results. Afterall, we’re not rewarded for getting the job, but for what we do in the job.

A few months ago, I started a new job, and since it was the first time in a few years that I’ve actually…

Al Dea

Product Marketer. Founder @MBASchooled. I write about career development, education, and tech. Buffalo Bills and tater tot enthusiast.

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