Member-only story
Back when I took my first job as a Product Marketer, I was eager to take on a new and exciting role. I hit the ground running out of the gate, and got some early wins. I was gaining confidence, learning on the fly, making my share of mistakes, but enjoying enough wins to keep going. About a year into the role, I started to hit a wall.
While I had built up credibility and relationships with my peers, delivered on some projects, I hit an inflection point where some of the things I was previously doing no longer were working or were no longer as effective as they used to be. I was still delivering projects, but they were taking longer than expected. I was still building good relationships, but I never seemed to have enough time because I was always working on my to do list.
And while I was excellent at understanding the customer and kept an eye on the market, I seemed to never have enough time for customer-facing work because I was buried in meetings and readouts and deliverables. I had hit a wall.
Over time, I reached out to mentors and many other product marketers within my company, read every article and book I could, and eventually, through lived experience, mistakes, and plenty of coaching and feedback, I began to make some changes, both to my mindset as a product marketer, along with specific…
